STRATEGY
Think global – act local
As a leading fashion provider for the silver society, TriStyle Group will further strengthen its position by accelerating the development of its e-commerce competencies. The focus here is on improving accessibility for mobile devices and the use of artificial intelligence in data-driven communication.
The TriStyle Group
Our target group
In about 50 years’ time, one fifth of the world's population will be over 60. Demographic change is a growth driver for the TriStyle Group, which is why we consistently focus our measures on this target group. Because never before has the target group of the silver society been as vital, fond of traveling and fashion-savvy as it is today.
In addition, it is consumption-oriented, has high purchasing power while being very loyal. For many years, it has placed its trust in the TriStyle Group’s companies, Peter Hahn and Madeleine. This forms the basis for our success.
The TriStyle Group
Relevant tone
With our multichannel distribution, we create tailored interactions with our customers every day. To do this, we use a wide range of communication options throughout the individual customer’s journey. In order to address our customers with the relevant tone, the online and offline sales channels are integrated, connected and dialogue-oriented. The breadth of interactions with our customers generates valuable insights that we evaluate and use to optimise our communication channels. In this way, we are able to give each customer an individually tailored offer at any time using an appropriate sales approach.
In this way, the TriStyle Group and its brands establish themselves with their target group as a modern and relevant premium fashion provider in Europe.
The TriStyle Group
Profound know-how
We benefit from both our extensive competence as a distance retailer as well as our online expertise: from our beginnings in the mail order business 50 years ago to our current high-performing e-commerce platform with branches in selected locations, we drive innovation to continuously develop our sales model further. Our competence base is enhanced by a deep understanding of our target groups and relevant fashion trends.
In our companies, we think and live "premium" on a daily basis at all levels. Our corporate culture is reinforced by the values of respect, openness, and fairness.